The Ready, Set, Go! Program seeks to develop and improve the dialogue between fire departments and the residents they serve. Engaging in this dialogue is particularly important for the fire service, because national studies have shown that firefighters are uniquely respected in their communities and can project a trusted voice to the public preparedness appeal. They can also explain what fire resources are available during an event and the role that individuals can play in preparedness and early evacuation – if called for by their local officials – to increase the safety of residents and responding firefighters to a wildland fire.
The RSG! Program works in complimentary and collaborative fashion with Firewise and other existing wildland fire public education efforts. It amplifies their preparedness messages to individuals to better achieve the common goal we all share of fire-adapted communities. When firefighters encourage residents to take personal responsibility for preparing their property and family for WUI/wildland fire, residents become an active part of the solution to the problem of increasing fire losses.
The Ready, Set, Go! (RSG) Program is managed by the International Association of Fire Chiefs (IAFC). Launched nationally in March 2011 at the Wildland-Urban Interface (WUI 2011) Conference, the program helps fire departments to teach individuals who live in high risk wildfire areas – and the wildland-urban interface – how to best prepare themselves and their properties against fire threats.